Powered by #genHI - Why Human Creativity Is the Next Big Wave

Let’s embrace Generative Human Intelligence

Hi, have you noticed something lately?

Everywhere you look, it's "Powered by AI" this and "AI-generated" that. It's like AI is the new smashed avocado on toast—everyone's into it, and if you're not, you're missing out. But here's the kicker: as AI becomes as common as Wi-Fi at a coffee shop, something interesting is happening. People are starting to crave the human touch again.

Enter Generative Human Intelligence (Gen-HI) web browser! Never heard about it? Ok - you got me! I just made it up, but stick with me. It's the idea that in a world flooded with AI-generated everything, stuff made by actual humans becomes the new premium #AIfree. Think about that for a second.

The AI Tsunami We're Surfing On

Artificial Intelligence has been like this massive wave that's been building up for years. And now, it's crashing down on us in full force. Businesses are riding this wave hard, using AI to write articles, design logos, for customer support even compose jingles.

In the latest 2024 McKinsey Global Survey on AI, 65 percent of respondents report that their organisations are regularly using genAI, nearly double the percentage from their previous survey just ten months ago. That's wild.

But here's the thing: when everyone is using the same tool, where's the edge? If all your competitors are using AI to push out content, how do you stand out? It's like showing up to a surf competition and realising everyone bought the same mass-produced board from a Faceless mass-produced Surfboard Company. Sure, they float, but where's the style? Where's the personality?

The Rise of genHI

So here's where genHI comes in. Imagine putting a label on your product that says, "Made by a real human being." Suddenly, you've got something unique. In an ocean of AI-generated replicas, you've got the handcrafted surfboard shaped by a local legend who knows the waves like the back of his hand.

There's actually some science to back this up. A study published in the Journal of Marketing found that products labeled as "handmade" significantly increase consumer willingness to pay (Fuchs, Schreier, & Van Osselaer, 2015). It's not just hipster jargon; it's psychology. People crave authenticity.

Surfboards, Shapers, and the Art of Being Human

Let me find the link to surfing here - bear with me for a moment. In the surfing world, there's a big difference between a board pumped out by a machine and one shaped by a seasoned shaper. The custom board isn't just equipment; it's a piece of art tailored to your style, your local break, your personality.

When you buy from a local shaper, you're not just getting a board; you're supporting a craftsperson—a real human with stories, experience, and passion. You're becoming part of a community. Contrast that with buying some generic surfboard from a faceless overseas factory. Sure, it might be cheaper, but where's the soul?

This aligns with the broader movement towards genHI. Just as surfers value the authenticity and personalised touch of a custom board, consumers increasingly seek out products and content that reflect human creativity, personality and effort.

Why genHI Matters More Than Ever Today & Tomorrow

As AI is being able to do more tasks, the human element becomes scarce—and therefore, more valuable. It's basic economics: scarcity drives value. In the near future, a "Made with genHI" label (maybe I should get it trademarked) could be the difference between your product getting noticed or tossed into the digital feeds.

Plus, let's be real: humans have something AI doesn't—emotions, ethics, cultural nuances. AI can analyse data till the spring tide comes around next year, but it doesn't know what the feeling it’s like to catch your first wave, being stoked or to pull an all-nighter working on your passion project.

A 2019 survey by PwC found that 82% of U.S. consumers want more human interaction in the future, particularly in services. That tells you something - the desire might be even higher nowadays.

Blending AI and Human Genius

Okay okay, I'm not saying we should toss AI into the ocean. Far from it. AI is an amazing tool, like a turbocharger for your creativity. The trick is to use it without losing yourself in it. It's about balance.

Companies that figure out how to blend AI efficiency with human creativity are going to be the ones that ride this wave all the way to the shore. Research from MIT suggests that organisations combining human expertise with AI capabilities outperform those that use either in isolation.

So, What's next?

If you're a maker, entrepreneur, humAIn or just someone who wants to make a dent in the universe (or boil the ocean 🌊), consider this your call to action. Highlight the human touch in what you do. Tell your story. Share your process. Slap that "Made with genHI" label on your work or #AIfree and wear it like a badge of honour.

Consumers, start seeking out and supporting human-made goods. Not just because it's trendy, but because it's meaningful. You're not just buying a product; you're investing in people.

Riding the AI Next Wave

Let’s embrace Generative Human Intelligence #genHI. Let's make stuff that matters, stuff with soul. Because at the end of the day, it's the human connections, the stories, the handcrafted touches that make life interesting.

So grab your (hand-shaped) surfboard, and let's ride this next wave together. Who's in?

Thanks for reading.

Felix